Siwon Lee




 A little pause in your day Little Paüz





Today’s coffee culture begins with the need for a simple breath in the middle of a hectic day. Little Paüz is a café brand inspired by this concept of “Pause,” designed to offer moments of calm.

The identity balances refinement and approachability through a monotone base accented with soft pastel blue. A consistent look and feel was applied across brand deliverables such as packaging, printed cards, and digital promotional assets.

Branding
Graphic Design
















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