CORPORATE WORK
PERSONAL WORK
ALL RIGHTS RESERVED ©2025ELEMIS ART DIRECTION
Summer KickoffInspired by summer evening mood such as sunlight and beach-inspired visuals that aligns with the brand guidline. I generated the background images using AI to emphasize the season, and then comped the separately photographed products. This project was an experimental approach that introduced a new production process.Art direction & design: Siwon Lee
Photographer: Eric Yu
Friends & FamilyCreate for ELEMIS’s Friends & Family sale campaign. To drive consumer engagement across multiple digital platforms, I applied the minimal/dramatic lighting for luxurious & scientific credibility of the brand’s best-selling products.Art direction & design: Siwon Lee
Photographer: Eric Yu
Night TimeExecute for winter Gift-With-Purchase promotion. To visualize the cozy feeling of the winter season, the shoot is directed with a nighttime atmosphere and snowfall visuals.Art direction & design: Siwon Lee
Photographer: Eric Yu
Valentine’s day GWPThis campaign is a collaboration with Electric Picks to promote Valentine’s Day gift set.
A vibrant pink gradient and soft lighting are used to create a romantic and luxurious mood.Art direction & design: Siwon Lee
Photographer: Eric Yu
Night Time GWPA dramatic mood are directed to create a relaxed night time, highlighting the product assorment for night time routine . A minimal layout is applied to emphasize the chic feeling.Art direction & design: Siwon Lee
Photographer: Eric Yu
Monthly GWPsArt direction: Siwon Lee
Photographer: Eric Yu